It all started with...

Welcome to Yellow Bee, where we embrace the joy and wonder of Parenthood!

At Yellow Bee, we understand that every baby is a unique bundle of joy, and believe, parenting is an incredible adventure best shared with others who understand.

 Founded in 2007 by a team of passionate parents, for parents, we know first-hand the joys, challenges, and love that come with raising a little one. We're more than just a brand; we're a community. Our commitment to quality and safety is unwavering. We deliver a wide range of products from top brands along with our own brand Yellow Bee, from infant essentials to personal grooming along with small home appliances, ensuring that they meet the highest standards under one roof.

Whether you're a first-time parent or an experienced pro, Yellow Bee is here to support you in every step. We're dedicated to making your baby's world a little more comfortable, stylish, and safe, so you can focus on what matters most – cherishing those unforgettable moments with your little one.


Our Story:

The story behind starting Yellow Bee is deeply rooted in our own journey as new parents. We were filled with immense joy and love, but soon realized the scarcity and unavailability of high quality baby products in the market. The ones available were either lacking in quality, safety, or simply didn't understand the unique needs of both, baby as well as parents;

While discovering alternatives to get hold on a quality product for our child, a passion sparked within us to make a positive change. As parents ourselves, we embarked on a mission to create a brand that would prioritize the well-being and happiness of babies while providing peace of mind to parents.

After countless late-night conversations, research and testimonial we established FRESH FOCUS CONSUMER PRODUCTS in 2007 to cater high quality baby products that are safe, comfortable and affordable. And so, our baby brand was born – a brand founded by parents, for parents.

With the love and support of other parents, our business grew and we launched ‘Yellow Bee’ in 2016, an Online-only brand in the children’s accessories space, now a premium brand for children’s cute and stylish footwear, hair accessories, swimwear, stationery, home décor and storage.

We are learning, improvising and growing with each passing day with our presence in almost all the major marketplaces and our own website, to bring quality and comfort closer to consumers.


Our Vision:

Our vision extends beyond products. We're here to celebrate the beauty of parenthood, to make it a little easier, a lot more enjoyable, and to ensure that every baby experiences the love and care they deserve, one product at a time.

Our Motto and Inspiration:

Establishing a platform for new parents to rely upon for their baby’s comfort and needs. Curating products with love and care and spreading the magic of Yellow Bee, where your little one's happiness is our greatest inspiration for making our products better continuously.